Bagel #4 1/27
WNBA Finals hits million viewer mark for the first time in 21 years
— WNBA Finals Game 1 viewership, in the last decade.CQo10_NB_Z1jH5aj.webp)
Other Bagels
The Bagel Report
Sports executives call each bagel a "morning must-read". Subscribe and find out why.
Subscribe
Past Bagels
The Bagel Report
Sports executives call each bagel a "morning must-read". Subscribe and find out why.
Subscribe Past Bagels
See our previous newsletters Bagel #12 3/20
The Super Bowl remains must-watch TV, while the Oscars' decline continues
— This year, the Super Bowl drew an estimated audience of 127.7 million viewers, the largest audience for a Super Bowl in TV history. Meanwhile, the Oscars viewership has shown a general decreasing trend over the last two and a half decades. In 2000, almost 50 million people tuned in to watch the Oscars. This year? Less than 20 million.
Bagel #11 3/16
Tom Brady is the highest-paid sports media personality in America
— Stephen A. Smith’s new 5-year $100M deal with ESPN puts him at No. 3 among the highest-paid sports media personalities in America. Shaq and Charles Barkley are in the mix too with big TNT contracts. But no one comes close to Tom Brady—his $37.5M annual salary with Fox is in a league of its own.
Bagel #9 3/12
Polymarket makes waves in the sports market
— The prediction market sees $348 million in sports trade volumes in December, a big gain from the $66 million it saw in October. Polymarket eyes sports and crypto as its two key categories of expansion as it looks to reduce its reliance on the 4 year cycle of politics.
Bagel #8 3/4
The NFL Salary Cap reaches all-time high in 2025
— The NFL Salary Cap per team has increased from $224.8 million in 2023 to $279.2 million today, the largest 2-year increase ever.
Bagel #7 3/2
Lakers vs. Mavericks Delivers Blockbuster TV Ratings
— Luka and LeBron’s Lakers vs. Mavs averaged 2.5M viewers, the highest NBA audience on cable since Opening Night.
Past Bagels
The Bagel Report
Sports executives call each bagel a "morning must-read". Subscribe and find out why.
Subscribe